Author Index

A

  • Abdollahi, Ali Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
  • Abolhasani Targhi, Fateme The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
  • Adabi Firoozjaei, Ali Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
  • Aghazade, Hashem Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
  • Ahadi, Pari Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
  • Akhavan Kharazian, Maryam Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
  • Alaie, Hossin Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
  • Alavimatin, Yagoob Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
  • Alipour, Sima Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2023, Pages 625-646]
  • Amin, Fereshteh Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
  • Amini, Alireza Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2023, Pages 602-624]
  • Amiri, Saba Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2023, Pages 647-674]
  • Amirshahi, Mirahmad Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
  • Amiry, Mojtaba Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
  • Ansari, Azarnoosh Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
  • Asgharinajib, Maryam Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2023, Pages 625-646]
  • Azizi, Iman Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]

B

  • Bahagir, Asadollah User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
  • Bahrainizad, Manijeh Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study) [Volume 14, Issue 2, 2022, Pages 276-299]
  • Barani, Samad The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
  • Bodaghi Khajeh Noubar, Hossein Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]

D

  • Davari, Ali Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]
  • Divandari, Ali New horizons of questioning for researchers [Volume 14, Issue 1, 2022, Pages 1-3]
  • Divandari, Ali Editor's note: The researcher's encounter with methodology and theory [Volume 14, Issue 2, 2022, Pages 197-198]
  • Divandari, Ali Interpretive research and help to understand the complexities of management. Business Management [Volume 14, Issue 3, 2022, Pages 377-378]

E

  • Ebrahimi, Abolghasem Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2023, Pages 602-624]
  • Esfidani, Mohamadrahim Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
  • Esmailpour, Hassan Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
  • Esmailpour, Majid Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study) [Volume 14, Issue 2, 2022, Pages 276-299]
  • Eyvazi Heshmat, Ali Asghar Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]

F

  • Fallah Lajimi, Hamidreza Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
  • Farhangi, Ali Akbar Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
  • Faridchehr, Elham Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
  • Fartash, Kiarash Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
  • Fayyazi, Marjan Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]

G

  • Gharib Navaz, Nader Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]

H

  • Habibi Ashtiani, Alireza Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
  • Haghighikhah, Maryam A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
  • Haghighinasab, Manijeh Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
  • Hamdi, Karim Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
  • Hasangholipor yasory, Tahmores Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
  • Hataminasab, Seyyed Hassan The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
  • Heidary Dahooie, Jalil A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
  • Heshmati, Afshin Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
  • Hosseini, Mirza Hassan Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
  • Hosseini, Seyed Mahmoud Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
  • Hosseinpour, Mehdi Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]

K

  • Karami, Jahangir Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
  • Karimizand, Mehdi Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2023, Pages 695-716]
  • Keimasi, Masoud A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
  • Khajeheian, Datis A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
  • Khani, Sajad Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
  • Khanjanzadeh Kakeroodi, Navid Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]

L

  • Labafi, Somayeh User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
  • Lotfi, Ali Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]

M

  • Mahmoudi Maymand, Mohammad Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
  • Maleki MinBashRazgah, Morteza Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2023, Pages 625-646]
  • Mazarei, Sajad Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
  • Mehrjoo, Elham Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
  • Mirabi, Vahidreza Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2023, Pages 695-716]
  • Moghaddam, Alireza Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
  • Mohamadifar, Yousef Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
  • Mohammadian, Ayoub A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
  • Muosavi, Seyed Najmoldin Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]

N

  • Naami, Abdullah Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
  • Nabavizadeh, Foroogh Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study) [Volume 14, Issue 2, 2022, Pages 276-299]
  • Nabizade, Narges A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
  • Naserpour, Mehrdad Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]
  • Nazari, Mohsen Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
  • Nejat, Soheil Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
  • Norouzi, Hossein The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
  • Nosrat Panah, Rasoul The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]

P

  • Parhizgar, Mohammad Mahdi Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
  • Parnian, Parham Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2023, Pages 675-694]

R

  • Ramezani, Mojtaba Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
  • Rastegari, Reza Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2023, Pages 602-624]
  • Rezaiean, Ali Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
  • Roshandel Arbatani, Taher User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
  • Roshani, Gholamhossein Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2023, Pages 647-674]

S

  • Sanavifard, Rasoul Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
  • Sanayei, Ali Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
  • Sepahvand, Reza Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
  • Seyyedamiri, Nader Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
  • Seyyednejad, Diman Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2023, Pages 717-740]
  • Shah Hosseini, Mohammad Ali A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
  • Shami Zanjani, Mehdi A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
  • Shariatnejad, Ali Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]
  • Sharifi, Mandana Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
  • Shirkhodaie, Meysam Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]

T

  • Taghavi, Seyed Mehran Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2023, Pages 695-716]
  • Tellohosseini, Farrokh Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]

V

  • Vares, Seyed Hamed A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
  • Vishlaghi, Mahdieh Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]

Y

  • Yousefian Arani, Vahid Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2023, Pages 741-769]

Z

  • Zaman Fashami, Rahime Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2023, Pages 573-601]
  • Zamani, Hosein Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]